Executive Brief
Used inventory sells on sight. The faster you can elevate cosmetics without tying up a booth—or the recon budget—the faster you move metal at stronger grosses. Paintless clear coat repair (PCCR) restores gloss and clarity without sanding or full repaint, and when you finish that surface with a Ti22 ceramic coating, you lock in the look, create a value story, and open a recurring revenue path for service after the sale.
What Changes When You Switch the Process
Traditional clear coat fixes (sand, spray, booth time) are slow, expensive, and introduce color-match risk. PCCR flips that script: technicians refurbish the factory finish in hours, not days—often on-site—then seal the rejuvenated surface with a Ti22 ceramic topcoat to add slickness, depth, and long-term protection. The result is a cleaner recon flow, faster photos, earlier list date, and a clearer “Why buy here?” message.
Why Your Numbers Improve
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Lower recon cost per unit: Less paint, less booth time, fewer sublets.
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Shorter time-to-frontline: Quicker cycles mean more turns per 30-day period.
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Higher SRP/VDP conversion: Vehicles photograph better and stand out on marketplaces.
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Back-end opportunity: Ti22 ceramic becomes an attachable protection product at delivery.
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Customer satisfaction: Fewer post-sale cosmetic comebacks; easier to keep CSI high.
The Bottlenecks You Eliminate
Most stores lose days to sanding, masking, and booth queues. Weather pushes spray schedules. Color-match do-overs chew labor. PCCR eliminates the high-friction steps and keeps work inside a predictable window. Ti22 coatings cure quickly and return the car to photo-ready status fast—no lengthy down time.
Cost & Speed, Side by Side
| Criterion | Old School Repaint | Paintless Clear Coat Repair | PCCR + Ti22 Ceramic |
|---|---|---|---|
| Cycle time | 2–5 days | Same day in most cases | Same day; add ~45–60 min for coat |
| Color risk | Medium–High | None (factory finish retained) | None (finish enhanced) |
| Consumables | High | Low | Low–Moderate |
| Photo readiness | Delayed | Fast | Fast + “pop” in images |
| Upsell path | Limited | Limited | Strong (protection package) |
A Simple 3-Step Workflow for Your Recon Line
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Identify & Route: Target units with oxidation, light etching, wash marring, and clear-coat dulling. Route to your PCCR tech first—no booth.
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Restore the Finish: Technician preps and performs paintless clear coat repair to revive clarity and depth while preserving OEM paint.
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Lock It In With Ti22: Apply the Ti22 ceramic coating to increase gloss, hydrophobics, and mar resistance. Capture photos immediately after wipe-down.
30-Day Pilot You Can Run This Month
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Week 1: Train two techs on PCCR procedure; certify one detail lead on Ti22 application and QC.
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Week 2: Start with the oldest 20 units; measure recon hours and “days to photo.”
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Week 3: Expand to all frontline-ready trades; begin offering Ti22 as a finance-office add-on.
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Week 4: Compare metrics to last month: recon cost/unit, average days in recon, SRP-to-VDP, VDP-to-lead, and days to sale.
What It Looks Like in Dollars (Example)
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Store: 120 used/month; 60 units need clear-coat cosmetic help.
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Old process: $350 average sublet × 60 = $21,000; 3 days added hold time.
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PCCR: $175 average internal cost × 60 = $10,500 (save $10,500).
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Ti22 attach: 30% penetration × 60 = 18 vehicles × $495 = $8,910 added gross.
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Net monthly lift (illustrative): ~$19,410 between savings and new revenue, plus reduced floorplan days.
(Your store’s figures will vary; the pilot reveals your exact deltas.)
Quality & Durability Talking Points (For Sales/F&I)
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Factory finish preserved: No respray lines or color mismatch.
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Enhanced gloss & slickness: Ti22 makes the corrected surface look richer in photos and in person.
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Easier maintenance: Hydrophobic surface sheds grime; fewer wash-induced swirls post-delivery.
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Customer value: Protects appearance, supports resale, and reduces ownership hassle.
Training & Rollout Notes
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Most detailers adapt to PCCR within a single structured training session; Ti22 application is a short curve for any competent paint correction tech.
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You’ll need standard surface prep, correction lights, applicators, Ti22 coating, and QC checklists. No paint booth rework.
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Bake Ti22 into your We-Owe and delivery checklist to ensure consistent presentation and happy-path reviews.
FAQs (Dealer Edition)
Is PCCR a replacement for repainting?
Not for collision damage. It’s designed for cosmetic clear-coat issues—oxidation, wash marring, light etching, and loss of gloss—where you want speed and OEM preservation.
Will customers notice a difference in photos?
Yes. Restored clarity plus Ti22’s gloss typically improves vehicle presentation and increases VDP engagement.
Does Ti22 slow down recon?
No. Application and initial cure fit inside the same-day window for most units, so photos and lot placement aren’t delayed.
How do we price the coating at delivery?
Position Ti22 as appearance protection with documented benefits (gloss, hydrophobics, easier care). Many dealers find $395–$695 fits most markets; align with your menu strategy.
What kind of comeback risk are we taking on?
Lower than respray for this use case—no color-match disputes. Provide simple care instructions and a quick-check visit with the first service appointment.
Next Steps
Want the pilot framework, technician SOPs, and QC checklists packaged for your store?
📞 800-304-3464 • 🌐 ti22ceramiccoatings.com
Ti22 Ceramic Coatings helps dealerships modernize recon, photograph sooner, and sell cleaner cars—while creating a high-perceived-value protection product your buyers will say “yes” to.